IGT's Fischer made public a previously undisclosed '1st Amendment to Sports Betting Agreement' between the Lottery and IGT. Dated July 3, 2019, it says of fraud. IGT is contracted to also provide sports betting technology at the Saracen Casino Resort when the venue opens in 2020. 'The market-readiness of the IGT PlaySports solution and the experience of our team.
Two heavy hitters have joined up to create a stronger pitch in competing for share in the emerging US sports betting market.
International Game Technology (IGT) and William Hill US announced Tuesday a “multi-year agreement” to offer lotteries within US states “a full-service solution for sports betting.”
Per the release, this partnership allows both companies to offer states the opportunity to utilize a “fully-managed solution” to meet current and future needs in sports betting while maximizing revenues and ensuring a reliable service for bettors.
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About the William Hill-IGT deal
Both IGT and William Hill have pounced on the ever-expanding world of state-sanctioned sports wagering. Combined, the two companies have a presence in all five states with legal sports betting. That includes Delaware and West Virginia, both of which operate sports betting via the state lottery. Additionally, IGT earned the contract to operate the Rhode Island sports betting industry with William Hill as its partner.
As the press release states, this new deal will build upon those foundations. The bookmaking background of Will Hill and the gaming technology expertise of IGT create a firm backbone for states interested in exploring legal sports betting via their lotteries.
According to the release, terms of the partnership will allow both IGT and William Hill to “jointly consider” future sports betting opportunities in other states. Commercial terms of the deal were not disclosed.
As a result of the partnership, IGT’s PlayShot will become available to state lotteries. Described as an end-to-end sports betting platform for retail and mobile operations, PlayShot is already live in four states as a B2B solution for sports book operators.
What they’re saying
Renato Ascoli, IGT CEO, North America, praised William Hill’s “proven leadership and capability” in US sports betting. Those qualities, he said in the release, “will ensure that we are able to fully support our lottery customers as states start to regulate these products.”
“Through this unique partnership, our customers will be able to enter this new activity with total confidence and trust in the service being offered. IGT is uniquely positioned as a leader in both lottery and sports betting technologies to deliver innovative solutions that will expand the possibilities for players and for lotteries themselves in this exciting new market. By forming this partnership with William Hill, we are able to bring to our lottery customers in every state a world-class combination of technology and operational expertise.”
Joe Asher, CEO of William Hill US, said:
“We are delighted to be expanding our relationship with IGT to address the U.S. lottery market together. William Hill’s track record as an operator globally, and our clear leadership as a sports book operator in the U.S., in particular, mean that U.S. lotteries can be confident that in choosing IGT and us together, they will be benefiting from a reliable, trustworthy, and responsibly-managed solution – maximizing revenues to each state with a quality product and service.”
Will Hill pads portfolio, IGT expands reach
The relationship between William Hill and IGT took a major step late last month, when the two signed a five-year contract to run sports betting in Rhode Island after IGT was the lone bidder for the contract. IGT now operates as a partner with the Rhode Island Lottery, raking 32 percent of revenue for its services.
The tech company enters the corner of William Hill, which has taken the US legalized sports betting world by storm. Will Hill operates the book at Monmouth Park, which launched the first New Jersey sports betting operation.
This partnership for William Hill comes on the heels of the bookmakers teaming up with the NHL’s Vegas Golden Knights. It become the first wagering operation to partner with a team from any of the four major North American sports leagues.
Nearly a year after shuttering its WV sports betting operations, Delaware North today announced IGT as its new sportsbook partner.
The agreement between the companies allows IGT to power retail and mobile sports betting in West Virginia at Wheeling Island and Mardi Gras. It also gives IGT the retail operation for sports betting in Arkansas at Southland.
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IGT replaces Miomni as the WV sports betting partner for Delaware North’s two properties in the Mountaineer State. The additions of West Virginia and Arkansas shops push IGT’s US sports betting presence to 11 states.
How WV sports betting got here
The entertainment giant closed both its BetLucky app and retail WV sports betting in March 2019 because of a dispute involving Miomni and EnterG. Delaware North ran online sports betting operations in West Virginia for just four months before the closure.
State lottery director John Myers strongly suggested last week that Delaware North’s return appeared imminent. Although DraftKings Sportsbook and FanDuel Sportsbook went live in 2019, the loss of the BetLucky app negatively affected tax revenue to the state.
Betgenius will take a role as a data provider and will assist with trading at the three properties in WV and Arkansas.
Genius also will work with IGT at Saracen in Arkansas, Q Casino in Iowa and Mill Casino in Oregon.
What they’re saying about Delaware North-IGT deal
Brian Hansberry, Delaware North Gaming Division President:
“IGT is a serious sports betting technology provider with a proven commitment to customer success, excellent global reputation, and a reliable, omni-channel sports betting solution for the U.S. market. We believe the IGT PlaySports solution will help us establish Delaware North as a preferred sports betting provider in West Virginia and Arkansas.”
Enrico Drago, IGT PlayDigital Senior Vice President:
“We’re proud to add Delaware North to our growing list of U.S.-based customers leveraging PlaySports technology to offer reliable, best-in-class sports betting experiences to their patrons. Delaware North can count on IGT’s experienced team and trusted technology to help build a sports betting business that can scale for the opportunities of today and the future.”
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Jack Davison, Betgenius Chief Commercial Officer:
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“The winning combination of Betgenius’ trading operations and data along with IGT’s PlaySports platform has driven profits, growth and operational excellence across dozens of sportsbooks in the US. Today’s announcement in partnership with IGT and Delaware North signifies our growing investment in the rapidly expanding US sports betting market.”